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Beauty Industry

Are Beauty Brands Missing A Huge Market?

Pearlfisher's Sophie Maxwell points out a few missed marketing opportunities.

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By: Jamie Matusow

Editor-in-Chief

There is a huge number of women with beauty needs that aren’t being addressed, according toSophie Maxwell, Futures Director at Pearlfisher.

Who are these women – and how can a marketer and package designer speak to them?

Maxwell answers these questions in Beauty Packaging’s latest Expert’s View – The Other Face of Beauty?

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